Creating Virtual Content: Logistics & Legalities for Arts Organizations

October 14, 2020

On Oct. 14th, 2020, the Pennsylvania Council on the Arts (PCA) and Pennsylvania Humanities Council (PHC) gathered a panel of seasoned professionals for a conversation about the logistics and legal issues around creating and presenting virtual content. Together they discussed producing, promoting, and presenting relevant content, intellectual property and copyright, and cybersecurity. 

The 185 webinar attendees heard about technical requirements for live stream programming, marketing tips for virtual offerings, the impact of relatable content, how to secure themselves against cyberattacks, and the importance of copyright laws. Attendees from all across the arts and humanities sector tuned in from every corner of the state to heighten their skills in creating valuable virtual content. Please enjoy the full recording of the webinar below. 

Webinar attendees heard from:

  • Emmai Alaquiva, Emmy Award-winning film director, photographer, and composer, and Council Member, PCA, about creating and producing relevant virtual content, and artivism and digital allyship.
  • Adam Riggar, Director of Production, Annenberg Center for the Performing Arts, about how to pivot your programming and the technical aspects and considerations of virtual content.
  • LaNeshe Miller-White, Executive Director, Theatre Philadelphia, about marketing and monetizing your virtual content.
  • Sandy Garfinkel, Member, Eckert Seamans Attorneys at Law & Volunteer Lawyers for the Arts, about cybersecurity for digital and virtual content.
  • Shane Valenzi, Associate, Eckert Seamans Attorneys at Law & Volunteer Lawyers for the Arts, about intellectual property and copyright issues for digital and virtual content.

The speakers showed how arts and cultural organizations across the commonwealth have opportunities to pivot and to reimagine themselves in a virtual environment. They explained how to seek out and adapt to new technologies and demands through new approaches and practice. The session closed with an engaging round of panelists answering questions from the audience.

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